• Behind Every Number,

    There Is A Story.

    HIT Strategies is the leading Millennial & Minority-owned
    public opinion research firm on Capitol Hill in Washington, DC.
    New website launching soon!

  • Welcome!

    Market research is the small investment that you make to inform your larger investments into marketing. Before spending money on advertising, policies, or programs it is imperative to understand the target audience. HIT Strategies partners with candidates and organizations that share our mission: empowering underrepresented communities.

     

    Our partners come to us because they are looking for more than just data points. They are looking for real insights into real people to achieve real outcomes. Our innovative approach to public opinion research combined with our cultural speciality makes us effective in hard- to-reach communities that other firms under-represent or misunderstand.

     

    At HIT, our clients are our partners and together we empower and give a voice to those who are underrepresented.

     

    Real insights. Into real people.
    To achieve real outcomes.

  • ABOUT HIT

    HIT is the leading Millennial & Minority-owned public opinion research firm in Washington, DC that approaches research different then most conventional research firms:

    • The HIT Team lives and works at the intersection of society where the most disruptive change is happening.
       
    • HIT employs conventional research methods such as polling and focus groups with innovative techniques like social media listening to fully represent the diverse attitudes of diverse communities
       
    • HIT is a fully integrated member of your team that will ensure data driven strategy is integrated throughout your operation.
       
    • HIT has demonstrated expertise working with the following research audiences: Blacks/African-Americans, Latinx, Asian & Pacific Islander, Women, LGBTQ+, Muslim, Millennials, Gen Z
  • HIT SERVICES

    HIT Research

    Research is HITs primary function. Understanding the values, attitudes, and behaviors of the target audience is how we are able to deliver analytics and messaging to achieve our partners objectives. Research can be used to understand behavior, predict behavior, and ultimately, to change the behavior of target audiences.

     

    Our research services fall into two primary categories:

    POLLS

    FOCUS GROUPS

     

    HIT Analytics

    We apply rigorous analytic techniques to data to reveal deeper strategic insights rather than general observations. HIT Analysts and Data Scientists can compare, contrast, and regress the data to inform your decision making and communications needs.

     

    Our analytics-driven decision-making tools include:

    TOPLINES & CROSSTABS

    DASHBOARDS

    HIT Messaging

    Our research gives us profound insight into the language and messaging that influences your target audience. Our strategy consultants work with your communications team to not only test but craft messaging that drives outcomes. We determine which messages most reflect the values of your target audience and then provide guidance as you develop media for the appropriate format.

     

    We specialize in messaging and communications in the following mediums:

    TV ADVERTISING

    DIGITAL & PRINT MEDIA

  • HIT LEADERSHIP

    HIT Strategies is a firm of young, diverse, innovative social scientists that use research and data to understand and communicate with hard-to-reach and underrepresented voters.

    Terrance Woodbury

    CEO & Partner

    Terrance’s research focuses on people of color and millennials who have become the driving force of rapidly evolving consumer and electoral trends in both the United States and abroad. Terrance has spent the last two cycles as Research Director at Brilliant Corners Research & Strategies where he conducted polling and focus groups for candidates in local, state, national, and international elections and for innovative companies such as Uber and Google.
    @t_woodbury1

    Roshni Nedungadi

    COO & Partner

    Roshni has spent her years as a researcher trying to understand the segments of the population of which she is a part. As a woman, as an Asian-American, as a millennial, America is starting to look more like her and tapping into the insights of these various communities (and the intersections thereof) have kept her constantly striving to improve outcomes for marginalized communities in this country.

    @roshninedungadi

  • CONTACT US

    HIT Strategies is the leading Millennial & Minority-owned public opinion
    research firm on Capitol Hill in Washington, DC.

     

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    MEDIA INQUIRIES

    media@hitstrat.com

    GENERAL INQUIRIES

    sean@hitstrat.com