HIT Strategies is the leading Millennial & Minority-owned
public opinion research firm on Capitol Hill in Washington, DC.
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Market research is the small investment that you make to inform your larger investments into marketing. Before spending money on advertising, policies, or programs it is imperative to understand the target audience. HIT Strategies partners with candidates and organizations that share our mission: empowering underrepresented communities.
Our partners come to us because they are looking for more than just data points. They are looking for real insights into real people to achieve real outcomes. Our innovative approach to public opinion research combined with our cultural speciality makes us effective in hard- to-reach communities that other firms under-represent or misunderstand.
At HIT, our clients are our partners and together we empower and give a voice to those who are underrepresented.
Research is HITs primary function. Understanding the values, attitudes, and behaviors of the target audience is how we are able to deliver analytics and messaging to achieve our partners objectives. Research can be used to understand behavior, predict behavior, and ultimately, to change the behavior of target audiences.
Our research services fall into two primary categories:
We apply rigorous analytic techniques to data to reveal deeper strategic insights rather than general observations. HIT Analysts and Data Scientists can compare, contrast, and regress the data to inform your decision making and communications needs.
Our analytics-driven decision-making tools include:
TOPLINES & CROSSTABS
Our research gives us profound insight into the language and messaging that influences your target audience. Our strategy consultants work with your communications team to not only test but craft messaging that drives outcomes. We determine which messages most reflect the values of your target audience and then provide guidance as you develop media for the appropriate format.
We specialize in messaging and communications in the following mediums:
DIGITAL & PRINT MEDIA
HIT Strategies is a firm of young, diverse, innovative social scientists that use research and data to understand and communicate with hard-to-reach and underrepresented voters.
Terrance’s research focuses on people of color and millennials who have become the driving force of rapidly evolving consumer and electoral trends in both the United States and abroad. Terrance has spent the last two cycles as Research Director at Brilliant Corners Research & Strategies where he conducted polling and focus groups for candidates in local, state, national, and international elections and for innovative companies such as Uber and Google.
COO & Partner
Roshni has spent her years as a researcher trying to understand the segments of the population of which she is a part. As a woman, as an Asian-American, as a millennial, America is starting to look more like her and tapping into the insights of these various communities (and the intersections thereof) have kept her constantly striving to improve outcomes for marginalized communities in this country.
HIT Strategies is the leading Millennial & Minority-owned public opinion
research firm on Capitol Hill in Washington, DC.
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